The classic entrepreneurial success story is typically a person who found a void in the market and answered the call. It’s relatively simple – the market rules of supply and demand dictate success. Your task: find demand and be the supply. Finding the right opportunity is actually a more difficult task. How many times in your life have you let opportunity pass you by without realizing it until it was too late? The real question is: do you know how to recognize opportunity?

As an entrepreneur, the ability to recognize opportunity in it’s many disguises is achieved through the conscious cultivation of a particular mindset. You have to understand that opportunity is illusive and often in disguise as quite the opposite.

Perhaps you remember, in one of the most widely-read books of our century, Napoleon Hill outlines the principles of a mindset geared towards achievement? Hill spent a lifetime studying hundreds of successful people. He created the most influential personal achievement book that identifies the 13 principles of successful people.

In Hill’s {re-named} ‘Think and Grow Rich‘, he begins with a discussion on the power of thinking and states the first principle: thoughts are things. So, yes, we can control our thoughts, direct our thoughts and build determination and success through our thoughts. Through the power of focused thinking, you can train your mind to recognize opportunity the next time she tries to sneak by.Here’s a tip: the next time you hear about or experience a short-coming or apparently failed project, look for the opportunity within it. You don’t have to purse the opportunity because that will depend on your own interests and desires. You do need to start training your mind to recognize opportunity though.

As a practice, you have to direct your thinking. Most people recognize that a mindset will play a vital role towards the achievement of success. And so, self-help or professional development is a multimillion dollar industry. We have access to so much information and resources that sometimes just the sheer volume can overwhelm us. Do not over-think. Recognize that, as Napoleon Hill points out: “an intangible impulse of thought can be transmuted into material rewards by the application of known principles“.



About The Author

Steve Martel

Steve Martel is a serial entrepreneur with over six multi-million dollar revenue-generating companies, with two worth over $10,000,000.00 each. Steve is a real estate wealth expert, a strategic business advisor, consultant, coach, and philanthropist. He directly influences more than 100,000 entrepreneurs annually and has helped the acquisition of over $350,000,000 of real estate in the past 3 years alone. 

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