Why would I devote a blog article to something that seems to be totally unrelated to buying and selling U.S. real estate?
First, this is really, really interesting.
Secondly, it says a lot about the way that ‘adults’ are now doing business.
For several years now, my workshops on purchasing and investing in U.S. real estate have provided segments on how to use social media resources like YouTube, Facebook and other sites to simplify the process.
“The average age of a new Facebook user is approaching 40 years old. The two fastest growing groups of Facebook users are adults ages 55 to 64 and 65-plus.” The article goes on to say that “…there are certainly ways it could evolve its product to try to minimize the migration of its younger users to new platforms. But most of those ways would alienate what has become the largest (and most valuable to advertisers) segment of its audience: parents.”
What this means in real terms is that the changing face of Facebook will continue to expand in an area that is beneficial to our mission. As the younger members of the Facebook society change their roles on the site, “the reason…..many teens haven’t left Facebook altogether is the ability to play social games—not the ability to connect with friends”, the rapidly growing number of adult users provides us with an ever-increasing toolbox to find, evaluate and monitor resources and properties in the U.S.