This is really interesting and one more reason that we always stress the three fundamental moving parts of successful real estate investing in our free classes and with our clients:

1.  Learn the theory

2.  Develop a solid action plan

3.  Work with people you trust

The latest internet trickery comes from that need for some real estate agents to ‘sell the dream’ to boost sagging sales.  Some are now turning to virtual furniture to help boost sales.  Empty rooms are now appearing in online listings fully furnished.  Except the furniture and accents pieces aren’t really there.  Televisions, sofas, plants, etc. can all be added to the online listing for between $50 and $100 a pic.

This photo for example -real listing – not one piece of this furniture actually exists in the room:

Check out a really interesting article with some cool photos showing the technique.  By the way, it’s not illegal.  But it is misleading, at least in my opinion.

Bottom line.  Work with people you trust.  And remember, don’t believe everything you see!




About The Author

Steve Martel

Steve Martel is a serial entrepreneur with over six multi-million dollar revenue-generating companies, with two worth over $10,000,000.00 each. Steve is a real estate wealth expert, a strategic business advisor, consultant, coach, and philanthropist. He directly influences more than 100,000 entrepreneurs annually and has helped the acquisition of over $350,000,000 of real estate in the past 3 years alone. 

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